ESADE

ESADE

  • ¿Para qué se hace la fiesta? El propósito de la innovación en retail

    Martínez Ribes, Lluís  Other articles Código 84: la Revista de AECOC 12/2013

  • Un nuevo ser: la persona "OnOff"

    Martínez Ribes, Lluís  Other articles America Retail (web) 11/2013

  • Cookiteca: una fórmula de retail rompe-gremios

    Martínez Ribes, Lluís  Other articles America Retail (web) 10/2013

  • Innovación en retail. Tres días y medio de inmersión conceptual y experimental

    Martínez Ribes, Lluís  Other articles MK Marketing + Ventas 09/2013

  • Cultivar clientes: métricas claves en el retail

    Martínez Ribes, Lluís  Other articles America Retail (web) 09/2013

  • The organic view of the brand. A brand value co-creation model

    Iglesias Bedós, Oriol;  Ind, Nicholas Jonathan;  Alfaro Faus, Manuel  Academic articles Journal of Brand Management 09/2013

  • Las decisiones no-conscientes, el marketing basado en lo implícito

    Martínez Ribes, Lluís  Other articles America Retail (web) 08/2013

  • No es sólo un vuelo, es una experiencia

    Martínez Ribes, Lluís  Other articles America Retail (web) 07/2013

  • Cultivar clientes. Métricas clave en retail

    Martínez Ribes, Lluís  Other articles Código 84: la Revista de AECOC 07/2013

  • Effects of brand identification in consumer-brand relationships

    Francisco-Maffezzolli, Eliane Cristine;  Muller Prado, Paulo Henrique;  Montaña Matosas, Jordi  Conferences 42th Annual Conference European Marketing Academy (EMAC 2013) 07/06/2013

  • The key role of human resources policies and practices in implementing a relationship marketing orientation

    Iglesias Bedós, Oriol;  Saleem, Fathima  Conferences 2013 AMS Annual Conference 18/05/2013

  • Online personal branding in the Middle East and North America: A comparison of social capital accumulation and community response

    Saleem, Fathima;  Iglesias Bedós, Oriol  Conferences 2013 AMS Annual Conference 18/05/2013

  • Building brands together: Emergence and outcomes of co-creation

    Ind, Nicholas Jonathan;  Iglesias Bedós, Oriol;  Schultz, Majken  Academic articles California Management Review 05/2013

  • "Burbujas" y márketing: ¿de la realidad a la utopía?

    Alfaro Faus, Manuel  Academic articles Harvard Deusto Márketing & Ventas 05/2013

  • Claves para innovar en marca de forma rentable y gestionar un portafolio sostenible

    Iglesias Bedós, Oriol  Academic articles Harvard Deusto Márketing & Ventas 05/2013

  • The key role of Human Resource Management in developing brand-consumer relationships

    Iglesias Bedós, Oriol;  Saleem, Fathima  Conferences 8th Global Brand Conference 05/04/2013

  • Exploring context and time in brand image construction through online consumer narratives

    Iglesias Bedós, Oriol;  Rindell, Anne  Conferences 5th International Conference on Rhetoric and Narratives in Management Research (RNMR 2013) 27/03/2013

  • Dominar las redes sociales chinas

    Sanchez Monasterio, Manuel Maria;  Casaburi, Ivana  Academic articles Harvard Deusto Márketing & Ventas 03/2013

  • Analyzing the relationships among critical brand equity drivers and consumer behavioural intentions

    Risitano, Marcello;  Romano, Rosaria;  Quintano, Michele  Academic articles Finanza Marketing & Produzione 03/2013

  • Repositioning of Barcelona's image in the light of a redefinition of the urban tourism planning model

    Valls Giménez, José Francisco;  Banchini, Silvia;  Falcón, Luís;  Valls Tuñon, Gerard  Academic articles Pasos. Revista de Turismo y Patrimonio Cultural 01/2013

  • Influences in children's materialism: A conceptual framework

    Dávila Blázquez, Juan Francisco;  Casabayó Bonás, Mónica  Conferences 5th International Conference on Multidisciplinary Perspectives on Child and Teen Consumption (CTC 2012) 14/12/2012

  • Does having an ethical brand matter? The influence of consumer perceived ethicality on trust, affect, and loyalty

    Singh, Jatinder Jit;  Iglesias Bedós, Oriol;  Batista Foguet, Juan Manuel  Academic articles Journal of Business Ethics 12/2012

  • Midiendo y optimizando los resultados

    Costa Guix, Gerard;  Vila Fernández-Santacruz, Maria del Mar  Academic articles Harvard Deusto Márketing & Ventas 11/2012

  • Continental in Ukraine

    Rosina, Margarete;  Franch Bullich, Josep  Conferences NACRA 2012 Annual Meeting 27/10/2012

  • Pride: when social issues become strategic

    Costa Guix, Gerard  Blog posts 15/10/2012

  • Collaborative consumption: should marketers be afraid?

    Costa Guix, Gerard  Blog posts 04/10/2012

  • Els valors de Catalunya

    Valls Giménez, José Francisco  Book chapters 2012

  • La revolución de la sensibilidad al precio

    Valls Giménez, José Francisco;  Sureda Pascual, Joan  Academic articles Harvard Deusto Márketing & Ventas 10/2012

  • "FaireFrance", leche justa... para algunos

    Costa Guix, Gerard  Blog posts 24/09/2012

  • The effect of different characteristics on campsite pricing: Consumer choice analysis, seasonality and location effects in a mature destination

    Salo Mayolas, Albert;  Vila Fernández-Santacruz, Maria del Mar;  Garriga, Anna;  Teixidor Vila, Anna  Conferences Enlightening Tourism: 1st International Conference 14/09/2012

  • Gobernando desde la compra de t-shirts

    Costa Guix, Gerard  Blog posts 12/09/2012

  • Dark tourism: oportunidad o explotación?

    Costa Guix, Gerard  Blog posts 04/09/2012

  • The multi-sensory and multi-experiential brand challenge

    Guzmán Garza, Francisco;  Iglesias Bedós, Oriol  Academic articles Journal of Product and Brand Management 09/2012

  • Buyer and seller behaviour in fish markets organized as Dutch auctions: Evidence from a wholesale fish market in Southern Europe

    Fluvià Font, Modest;  Garriga, Anna;  Rigall Torrent, Ricard;  Rodríguez-Carámbula, Ernesto;  Salo Mayolas, Albert  Academic articles Fisheries Research 09/2012

  • Risk reducing portfolio effects: Uncertainty avoidance in brand extensions

    Hawkins, Matthew Allen;  Singh, Jatinder Jit  Conferences AMA Summer Educator's Conference 19/08/2012

  • Art's sake or Business sake?

    Costa Guix, Gerard  Blog posts 20/07/2012

  • Contadores Green Ticker contra bottled water

    Costa Guix, Gerard  Blog posts 08/07/2012

  • ¿Impactar, seducir o relacionarse? Intuyendo algunas tendencias de los displays

    Martínez Ribes, Lluís  Other articles Código 84: la Revista de AECOC 07/2012

  • A new context and emerging theories for product, place and corporate brands

    Abimbola, Temi;  Trueman, Myfanwy;  Iglesias Bedós, Oriol  Academic articles European Journal of Marketing 07/2012

  • Science is a girl thing, o a breathtakingly sexist science video

    Costa Guix, Gerard  Blog posts 01/07/2012

  • Oughta marketing: solo marketing, excelente y fun

    Costa Guix, Gerard  Blog posts 19/06/2012

  • "Manufactured demand" versus orientación al mercado: bottled water

    Costa Guix, Gerard  Blog posts 08/06/2012

  • Plastic bags: societal marketing, si sabemos

    Costa Guix, Gerard  Blog posts 04/06/2012

  • Analysis of social media platforms and their potential value for the tourism industry

    Valls Giménez, José Francisco;  Ouro Villaravid, Alfredo;  Freund, Daniela  Conferences 2nd AHTMM Conference 2012 03/06/2012

  • Customer experience from the retail standpoint

    Martínez Ribes, Lluís  Book chapters 2012

  • La experiencia del cliente desde el punto de vista del retail

    Martínez Ribes, Lluís  Book chapters 2012

  • Public-private collaborations: Branded public services?

    Guzmán Garza, Francisco;  Sierra Olivera, Vicenta  Academic articles European Journal of Marketing 06/2012

  • Retos en la internacionalización de las marcas españolas

    Oroval Planas, Josep M.;  Varela Otero, Ana Maria  Book chapters 2012

  • Consumo patriótico: this is what we do

    Costa Guix, Gerard  Blog posts 01/06/2012

  • Violencia doméstica: más mensaje o más medios

    Costa Guix, Gerard  Blog posts 21/05/2012

  • Erradicate poverty through benefits

    Costa Guix, Gerard  Blog posts 17/05/2012

  • Estrategias de fidelización: la conveniencia se impone

    Costa Guix, Gerard;  Vila Fernández-Santacruz, Maria del Mar  Other articles Código 84: la Revista de AECOC 05/2012

  • European cities' capacity to attract urban tourism visitors

    Sureda Pascual, Joan;  Valls Giménez, José Francisco;  Valls Tuñon, Gerard  Conferences Destination Management and Branding in the Mediterranean Region: Sustainable Tourism in Times of Crisis 21/04/2012

  • Kony: marketing de corazón, no de razón

    Costa Guix, Gerard  Blog posts 12/04/2012

  • Consumers and increasing price sensibility

    Valls Giménez, José Francisco;  Sureda Pascual, Joan;  Andrade Suárez, María José  Academic articles Innovative Marketing 04/2012

  • Indicadors de comerç a Barcelona (IcoB)

    Valls Giménez, José Francisco;  Sureda Pascual, Joan;  Parera Olm, Antoni  Monographs 2012

  • Fair Trade: pruébalo, es light

    Costa Guix, Gerard  Blog posts 30/03/2012

  • Marketing de malas meninas para mujeres reales

    Costa Guix, Gerard  Blog posts 06/03/2012

  • Todo sobre la compra inteligente

    Costa Guix, Gerard  Other articles Cataluña Económica 03/2012

  • Reinventando la actividad congresual

    Valls Giménez, José Francisco  Academic articles Harvard Deusto Business Review 03/2012

  • Branding Asian cities: Strategies and practice

    Kalafatoglu, Tugba  Book chapters 2012

  • El Demarketing: marketing para vender menos

    Costa Guix, Gerard  Blog posts 24/02/2012

  • Marketing social: el fin y los medios

    Costa Guix, Gerard  Blog posts 09/02/2012

  • Normas éticas del Marketing

    Costa Guix, Gerard  Blog posts 31/01/2012

  • Clientes cínicos y/o marketers cínicos

    Costa Guix, Gerard  Blog posts 21/01/2012

  • Marketing para crecer.... siempre?

    Costa Guix, Gerard  Blog posts 15/12/2011

  • Behavioural simulations in spot electricity markets

    Banal Estañol, Albert;  Rupérez Micola, Augusto  Academic articles European Journal of Operational Research 10/2011

  • Key changes and challenges for brands in an uncertain environment

    Iglesias Bedós, Oriol;  Singh, Jatinder Jit;  Casabayó Bonás, Mónica  Academic articles Journal of Product and Brand Management 09/2011

  • Desde la colina se intuye el horizonte. Las ideas de Umair Haque

    Martínez Ribes, Lluís  Other articles Distribución Actualidad 09/2011

  • Reinventando la actividad congresual

    Valls Giménez, José Francisco  Conferences 9º Congreso APCE 15/07/2011

  • Retail innovation learnings from Aqui é case

    Martínez Ribes, Lluís  Conferences 16th EAERCD Conference 2011 01/07/2011

  • The role of brand experience and affective commitment in determining brand loyalty

    Iglesias Bedós, Oriol;  Singh, Jatinder Jit;  Batista Foguet, Juan Manuel  Academic articles Journal of Brand Management 06/2011

  • Brand and reputation building through persuasive stakeholders management

    Oroval Planas, Josep M.  Conferences 15th International Conference on Corporate Reputation, Brand, Identity and Competitiveness 20/05/2011

  • China as a market: Luxury brand consumer behavior

    Casaburi, Ivana  Academic articles Journal of Marketing Trends 05/2011

  • Brand extensions and culture: The impacts of uncertainty avoidance and power distance on extension attitudes

    Hawkins, Matthew Allen;  Singh, Jatinder Jit  Conferences 7th Global Brand Conference of the AM's Brand, Corporate Identity and Reputation SIG 07/04/2011

  • Role of design on brand building. Evaluating design dimensions of branding elements, managers and design experts reactions

    Moll Mendoza, Isabel;  Francisco-Maffezzolli, Eliane Cristine;  Montaña Matosas, Jordi  Conferences 7th Global Brand Conference of the AM's Brand, Corporate Identity 07/04/2011

  • Multiple dimensions of brand identification. Exploring new links among consumer and brands

    Francisco-Maffezzolli, Eliane Cristine;  Muller Prado, Paulo Henrique;  Montaña Matosas, Jordi;  Moll Mendoza, Isabel  Conferences 7th Global Brand Conference of the AM's Brand, Corporate Identity 06/04/2011

  • Consumer attitudes towards brands in times of great price sensitivity. Four case studies

    Valls Giménez, José Francisco;  Andrade Suárez, María José;  Arribas, Raquel  Academic articles Innovative Marketing 04/2011

  • The role of corporate culture in relationship marketing

    Iglesias Bedós, Oriol;  Sauquet Rovira, Alfonso;  Montaña Matosas, Jordi  Academic articles European Journal of Marketing 04/2011

  • Persuasive management. A case study in a financial institution

    Oroval Planas, Josep M.;  Alloza Losana, Angel  Conferences 4th Internacional Conference on Rhetoric and Narratives in Management Research 26/03/2011

  • Plusfresc, nueva generación de supermercados de facilidad. Hacer la compra en un plis plus

    Martínez Ribes, Lluís  Other articles Código 84: la Revista de AECOC 03/2011

  • La marca resiste el efecto "low cost"

    Valls Giménez, José Francisco;  Arribas, Raquel;  Andrade Suárez, María José  Academic articles Harvard Deusto Business Review 03/2011

  • Retail innovation: Philosophy-based shopping experience

    Martínez Ribes, Lluís;  Salazar, Paulina  Conferences Insights 2011: A New World Order In Shopper Marketing 01/03/2011

  • Internal branding: Exploring the literature to develop an integrated model

    Saleem, Fathima;  Iglesias Bedós, Oriol  Conferences 1st International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) 16/02/2011

  • Nuevos modelos de comercio: tendencias y factores de éxito

    Costa Guix, Gerard;  Vila Fernández-Santacruz, Maria del Mar  Academic articles Harvard Deusto Márketing & Ventas 01/2011

  • Debajo de los adoquines, la playa

    Martínez Ribes, Lluís  Academic articles Harvard Deusto Márketing & Ventas 01/2011

  • Estrategias low cost en el modelo de negocio aéreo: claves y tendencias

    Valls Giménez, José Francisco  Academic articles Harvard Deusto Márketing & Ventas 01/2011

  • La aplicación del valor de vida del cliente en la gestión de la relación con el distribuidor en empresas de consumo masivo de productos empaquetados de Lima, Perú: un estudio de casos múltiple

    Wakabayashi Muroya, José Luis  PhD Theses 01/2011

  • Consumer preferences and price markets on rental second homes in Spain: Public attributes and social marketing implications

    Salo Mayolas, Albert;  Costa Guix, Gerard  Conferences Consumer Behavior in Tourism Symposium 2010 (CBTS 2010) 04/12/2010

  • Reinventar el modelo de negocio para vender más barato. Aproximación al análisis comparado de las estrategias low cost

    Valls Giménez, José Francisco  Academic articles Revista de Contabilidad y Dirección 12/2010

  • In search of eminence: A personal brand-building perspective on the achievement of scholarly prominence in marketing

    Noble, Charles H.;  Bentley, John;  Singh, Jatinder Jit;  Campbell, David A.  Academic articles Journal of Marketing Education 12/2010

  • La selección francesa de fútbol, crónica de un desastre de management anunciado

    Gimbert Ràfols, Xavier;  Ast , Federico  Academic articles Harvard Deusto Business Review 12/2010

  • In search of eminence: A personal brand-building perspective on the achievement of scholarly prominence in marketing

    Noble, Charles;  Bentley, John;  Campbell, David A.;  Singh, Jatinder Jit  Academic articles Journal of Marketing Education 12/2010

  • Estudio sobre las actitudes y comportamientos saludables de la gente mayor en su hidratación

    Alfaro Faus, Manuel;  Valles López, Ismael;  Salart Mas, Lluís;  Guardia Raventós, Albert;  Singh, Jatinder Jit  Monographs 2010

  • FC Barcelona: More than just a club

    Franch Bullich, Josep;  Montaña Matosas, Jordi  Conferences NACRA 2010 Annual Meeting 30/10/2010

  • Què en queda de la marca de país?

    Valls Giménez, José Francisco  Other articles Paradigmes: Economia Productiva i Coneixement 10/2010

  • Orchestrated innovative customer solutions: an emerging trend to master convergence?

    Martínez Ribes, Lluís;  Premazzi, Katia  Academic articles Finanza Marketing & Produzione 09/2010

  • Marketing global

    Casaburi, Ivana  Book chapters 2010

  • Factores que condicionan la elección de una carrera universitaria por parte de los alumnos de último año de secundaria en Chile

    León Núñez, Miguel Luis  PhD Theses 09/2010

  • Introducción al marketing

    Alfaro Faus, Manuel;  Iglesias Bedós, Oriol  Book chapters 2010

  • Anàlisi de l'estacionalitat, preus i característiques dels càmpings a Catalunya: posicionament de la marca Costa Brava-Pirineus de Girona

    Salo Mayolas, Albert;  Fernández, Teresa  Monographs 2010

  • Hotels and second homes: Consumer choice analysis and seasonality effects

    Salo Mayolas, Albert;  Rigall Torrent, Ricard;  Garriga, Anna  Conferences 6th Annual International Conference on Tourism 04/07/2010

  • ¡Prefiéreme!

    Martínez Ribes, Lluís  Book chapters 2010

  • El consumidor, en el punto de mira de las decisiones en márketing

    Casabayó Bonás, Mónica  Other articles Harvard Deusto Márketing & Ventas 05/2010

  • Brand identification: Building a concept from social identity and self congruity theory

    Muller Prado, Paulo Henrique;  Francisco-Maffezzolli, Eliane Cristine  Conferences 6th International Conference of the AM's Brand, Identity and Corporate Reputation SIG 11/04/2010

  • Retail innovation: Il caso Sunka

    Martínez Ribes, Lluís;  Castaldo, Sandro;  Premazzi, Katia  Academic articles Micro & Macro Marketing 04/2010

  • Impacto económico y social de las marcas de fabricante en mercados de gran consumo en España: principales magnitudes

    Oroval Planas, Josep M.;  Seijo Font, Juan Antonio;  Funosas Vela, Ruben;  Tubert Costa, Edim Marc;  Ballabriga Clavería, Fernando;  Sayeras Maspera, Josep  Monographs 2010

  • Redes sociales: retos y oportunidades desde la perspectiva de las marcas

    Iglesias Bedós, Oriol;  Sørdal, Magnus Finset  Other articles Harvard Deusto Márketing & Ventas 03/2010

  • Mayor sensibilidad al precio e impacto en la gestión de las marcas

    Valls Giménez, José Francisco  Book chapters 2010

  • El preu, factor de competitivitat

    Valls Giménez, José Francisco  Book chapters 2010

  • Governance mechanisms in Internet-based affiliate marketing programs in Spain

    Fox, Paul;  Wareham, Jonathan Douglas  Academic articles International Journal of e-Business Research 01/2010

  • Spanish holiday brands: Comparative analysis of 10 destinations

    Valls Giménez, José Francisco;  Sierra Olivera, Vicenta;  Bañuelos, Miguel Angel;  Ochoa, Ignacio  Book chapters 2009

  • A political candidate's brand image scale: Are political candidates brands?

    Guzmán Garza, Francisco;  Sierra Olivera, Vicenta  Academic articles Journal of Brand Management 12/2009

  • Assessing the value of private label brands: An approach to the measurement of brand = El Valor de las marcas de la distribución : una aproximación a la medición del capital de marca desde la perspectiva del consumidor

    Cuneo Zuñiga, Andrés Ricardo  PhD Theses 12/2009

  • Ferran Adrià, Juli Soler y el restaurante elBulli. El placer de innovar

    Montaña Matosas, Jordi;  Moll Mendoza, Isabel  Academic articles Management international = International management = Gestión internacional 10/2009

  • Barcelona ciudad del diseño

    Montaña Matosas, Jordi;  Moll Mendoza, Isabel  Academic articles Management international = International management = Gestión internacional 10/2009

  • Does store image matter? The case of brand attitude and brand loyalty

    Iglesias Bedós, Oriol;  Singh, Jatinder Jit;  Batista Foguet, Juan Manuel;  Di Lorenzo, Francesco;  Abdelgawad, Sondos Gamal Eldin  Conferences 5th International Conference of the Academy of Marketing's: Brand, Identity & Corporate Reputation SIG 03/09/2009

  • El arma secreta: free innovation

    Siebiera, Guido;  Ramis Pujol, Juan  Other articles Harvard Deusto Márketing & Ventas 09/2009

  • The takeoff of environmental technologies: A historical analysis of timing and affecting factors

    Calabretta, Giulia  PhD Theses 09/2009

  • Marketing de recesión: entre la ansiedad y la "neomodestia"

    Costa Guix, Gerard;  Vila Fernández-Santacruz, Maria del Mar  Other articles Harvard Deusto Márketing & Ventas 05/2009

  • The role of brand experience in determining brand loyalty

    Iglesias Bedós, Oriol;  Singh, Jatinder Jit;  Batista Foguet, Juan Manuel  Conferences 1st Symposium on Transversal Topics ESADE-HEC 03/04/2009

  • Persuasive design: Why product design may appeal to customers

    Montaña Matosas, Jordi  Conferences 3rd Conference on Rhetoric and Narratives in Management Research (RNMR) 14/03/2009

  • Bienvenido al nuevo marketing

    Cortés Ricart, Marc  Book chapters 2009

  • Marketing de la salud: ¿profesionales de la salud o empresarios?

    Costa Guix, Gerard  Conferences IV Symposium Internacional de Implantología "Ciudad de Oviedo" 14/02/2009

  • Casos empresariales de éxito en el sector del mueble

    Montaña Matosas, Jordi  Conferences 8th International Marketing Trends Congress 17/01/2009

  • Healthcare intermediaries in electronic markets: Performance and choice of market entry mode

    Klein, Richard;  Wareham, Jonathan Douglas  Academic articles Journal of Electronic Commerce Research 12/2008

  • En tiempos de crisis: Marcas y promociones interactivas

    Seijo Font, Juan Antonio  Other articles MK Marketing + Ventas 11/2008

  • A cross-cultural assessment of leading values in design oriented companies

    Calabretta, Giulia;  Montaña Matosas, Jordi;  Iglesias Bedós, Oriol  Academic articles Cross Cultural Management: An International Journal 10/2008

  • An extension and further validation of a community-based consumer well-being measure

    Sirgy, M. Joseph;  Lee, Dong-Jin;  Grzeskowiak, Stephan;  Chebat, Jean-Charles;  Johar, J. S.;  Montaña Matosas, Jordi;  , et al  Academic articles Journal of Macromarketing 09/2008

  • Forecasting customer's loyalty by means of an unsupervised fuzzy learning method

    Sánchez Hernández, German;  Samà Monsonís, Albert;  Casabayó Bonás, Mónica;  Agell Jané, Núria  Conferences 28th Annual International Symposium on Forecasting 25/06/2008

  • Bajos precios en otros sectores y factores de éxito

    Costa Guix, Gerard  Book chapters 2008

  • Globetrotter, máquina de imaginar: interpretación de la tienda ganadora del premio de diseño en Europa

    Martínez Ribes, Lluís  Other articles Distribución Actualidad 05/2008

  • Evolución de la sensibilidad al precio de los viajeros españoles

    Valls Giménez, José Francisco;  Vila Fernández-Santacruz, Maria del Mar;  Sureda Pascual, Joan;  Fernández, Ester  Book chapters 2008

  • Impacto del low cost en el diseño de productos y marcas

    Montaña Matosas, Jordi;  Moll Mendoza, Isabel  Book chapters 2008

  • Factores de éxito de las compañías de bajo precio (1)

    Valls Giménez, José Francisco  Academic articles Estudios Turísticos 04/2008

  • Innovation is not a democracy. How consumer concept testing impacts the capability of fast moving consumer goods companies to generate truly innovative products

    Gimmy, Gregor Heinz;  Casabayó Bonás, Mónica  Academic articles Innovative Marketing 04/2008

  • El packagin del packagin: la empresa en retailing: diseñadora de envases

    Martínez Ribes, Lluís  Other articles Distribución Actualidad 02/2008

  • Para vender más desde mañana mismo: lo que realmente compra el cliente

    Martínez Ribes, Lluís  Other articles Distribución Actualidad 01/2008

  • Retos de la dirección de márketing en China (1ª parte)

    Sanchez Monasterio, Manuel Maria;  Casaburi, Ivana  Other articles Harvard Deusto Márketing & Ventas 01/2008

  • La conducta de compra pirata: un análisis exploratorio en el mercado de la música en Perú

    Matos Reyes, Rosa Nancy  PhD Theses 01/2008

  • The role of online trading communities in managing Internet auction fraud

    Chua, Cecil;  Wareham, Jonathan Douglas;  Robey, Daniel  Academic articles MIS Quarterly: Management Information Systems 12/2007

  • Branding and design management: A brand design management model

    Montaña Matosas, Jordi;  Guzmán Garza, Francisco;  Moll Mendoza, Isabel  Academic articles Journal of Marketing Management 11/2007

  • Market orientation and design orientation: A management model

    Moll Mendoza, Isabel;  Montaña Matosas, Jordi;  Guzmán Garza, Francisco;  Sole Parellada, Francisco de Padua  Academic articles Journal of Marketing Management 11/2007

  • Retail marketing gregario. La interacción social afecta a la gestión del retailing

    Martínez Ribes, Lluís  Other articles Distribución Actualidad 10/2007

  • Individual strategic thinking as a facilitator of organizational absorptive capacity: An examination on new product development projects

    Zavala Vinces, Jorge Juan  PhD Theses 10/2007

  • Wholesale distribution: The chimera in the channel

    Dawson, John A.  Academic articles The International Review of Retail, Distribution and Consumer Research 09/2007

  • Selection criteria for fuzzy unsupervised learning: Applied to market segmentation

    Sánchez Hernández, German;  Agell Jané, Núria;  Aguado Chao, Juan Carlos;  Sánchez Soler, Mònica;  Prats Duaygues, Francesc  Book chapters 2007

  • Scoping and contextualising retailer internationalisation

    Dawson, John A.  Academic articles Journal of Economic Geography 07/2007

  • El posicionamiento del destino turístico: análisis comparativo de 10 marcas regionales españolas

    Valls Giménez, José Francisco;  Sierra Olivera, Vicenta;  Bañuelos, Miguel Angel;  Ochoa, Ignacio  Academic articles Annals of Tourism Research en Español 06/2007

  • La cadena de valor nunca falla

    Costa Guix, Gerard  Other articles Código 84: la Revista de AECOC 06/2007

  • Communication metaphors-in-use: Technical communication and offshore systems development

    Wareham, Jonathan Douglas;  Mahnke, Volker;  Peters, Sanjay;  Bjorn-Andersen, Niels  Academic articles IEEE Transactions on Professional Communication 06/2007

  • El valor de las marcas: ¿reputación o competitividad?

    Soler Bigas, Beatriz de  Book chapters 2007

  • The development of a healthy eating indicator shopping basket tool (HEISB) for use in food access studies-identification of key food items

    Anderson, A.;  Dewar, J.;  Marshall, D.;  Cummins, S.;  Taylor, M.;  Dawson, John A.;  Sparks Valenti-Zantinga, Lynne Marie  Academic articles Public Health Nutrition 06/2007

  • Médicos, márketing y comunicación con pacientes

    Costa Guix, Gerard  Other articles Siete Días Médicos: Revista de Atención Primaria 04/2007

  • The role of moral intensity and personal moral philosophies in the ethical decision making of marketers: A cross-cultural comparison of China and the United States

    Singh, Jatinder Jit;  Vitell, Scott;  Al-Khatib, Jamal;  Clark, Irvine  Academic articles Journal of International Marketing 04/2007

  • A process-stakeholder analysis of B2B industry standardisation

    Rodón Mòdol, Joan;  Ramis Pujol, Juan;  Christiaanse, Wilhelmina Petronell  Academic articles Journal of Enterprise Information Management 03/2007

  • Sponsorship relationships as strategic alliances: A life cicle model approach

    Urriolagoitia Doria Medina, Lourdes Elvira;  Planellas Arán, Marcel  Academic articles Business Horizons 03/2007

  • Retail innovation learnings from a segmented shop formula: Sunka

    Martínez Ribes, Lluís;  Roure Greoles, Xavier  Book chapters 2007

  • Reproducing knowledge: Inaccurate replication and failure in franchise organizations

    Winter, Sidney G.;  Szulanski, Gabriel;  Ringov, Dimo Peychev;  Jensen, Robert J.  Academic articles Academy of Management Annual Meeting Proceedings 01/2007

  • The acceptance and adaptation of a foreign retail format: The case of the convenience store in Taiwan in the 1980s and 1990s

    Dawson, John A.;  Chang, Florence Yuan-Huei  Academic articles International Journal of Entrepreneurship and Small Business 01/2007

  • The role of corporate culture in a relationship marketing oriented company: The NH case

    Iglesias Bedós, Oriol  PhD Theses 12/2006

  • La relación entre la inversión publicitaria y la notoriedad de marca en productos de gran consumo

    Riu Vila, David  PhD Theses 09/2006

  • La imagen de marca de los candidatos a la presidencia de México

    Guzmán Garza, Francisco;  Sierra Olivera, Vicenta  Other articles Este País 07/2006

  • A description of the design management process: Involved activities and enabling conditions

    Calabretta, Giulia;  Montaña Matosas, Jordi;  Moll Mendoza, Isabel  Conferences EURAM Annual Conference 2006 20/05/2006

  • Oral communication capabilities of purchasing managers: measurement and typology

    Large, Rudolf;  Giménez Thomsen, Cristina  Academic articles Journal of Supply Chain Management 05/2006

  • Brand building by associating with public services: A reference group influence model

    Guzmán Garza, Francisco;  Montaña Matosas, Jordi;  Sierra Olivera, Vicenta  Academic articles Journal of Brand Management 04/2006

  • Construir marcas mediante la asociación con servicios públicos

    Guzmán Garza, Francisco;  Montaña Matosas, Jordi  Academic articles Harvard Business Review América Latina 04/2006

  • Brand building and public-private collaborations: A strategic corporate social resposibility framework

    Guzmán Garza, Francisco;  Montaña Matosas, Jordi;  Sierra Olivera, Vicenta  Conferences 17th Annual IABS Conference 26/03/2006

  • The role of money and religiosity in determining consumers' ethical beliefs

    Vitell, Scott;  Paolillo, Joseph G. P.;  Singh, Jatinder Jit  Academic articles Journal of Business Ethics 03/2006

  • Diseño e innovación en packaging: cinco casos de estudio

    Montaña Matosas, Jordi;  Moll Mendoza, Isabel  Monographs 2006

  • Atención a la previsión de ventas

    Costa Guix, Gerard  Other articles Harvard Deusto Márketing & Ventas 02/2006

  • Public-private collaborations to provide public services

    Guzmán Garza, Francisco;  Montaña Matosas, Jordi;  Sierra Olivera, Vicenta  Conferences 36º Congreso de Investigación y Desarrollo del Tecnológico de Monterrey 22/01/2006

  • Forecasting customer's behaviour in the Spanish grocery industry: Identifying the customers who are going to buy online

    Casabayó Bonás, Mónica;  Agell Jané, Núria;  Dawson, John A.  Conferences 5th International Congress "Marketing Trends" 21/01/2006

  • Idempotent linearly compensated hybrid connectives for customers patterns segmentation

    Olmo Olmo, Catalina;  Sánchez Hernández, German;  Prats Duaygues, Francesc;  Sánchez Soler, Mònica;  Agell Jané, Núria  Conferences Conferencia de la Asociación Española para la Inteligencia Artificial 18/11/2005

  • Expansion of Japanese retailers overseas

    Larke, Roy  Academic articles Journal of Global Marketing 10/2005

  • The role of medium-sized firms in retail change in Japan

    Dawson, John A.;  Larke, Roy  Academic articles The International Review of Retail, Distribution and Consumer Research 10/2005

  • New cultures, new strategies, new formats and new relationships in European retailing: Some implications for Asia

    Dawson, John A.  Academic articles Journal of Global Marketing 10/2005

  • Shopping behaviour forecasts: Experiments based on a fuzzy learning technique in Spanish food retailing industry

    Casabayó Bonás, Mónica  PhD Theses 09/2005

  • Nuevas tendencias en ventas

    Costa Guix, Gerard  Other articles Harvard Deusto Márketing & Ventas 05/2005

  • Brand building by associating to public services: A reference group influence model

    Montaña Matosas, Jordi;  Guzmán Garza, Francisco  Conferences 1st Annual International Colloquium on Critical Issues in Brand Management 12/04/2005

  • La camaleónica cosmética masculina

    Costa Guix, Gerard  Other articles Actualidad Económica 03/2005

  • Religiosity and consumer ethics

    Vitell, Scott;  Paolillo, Joseph G. P.;  Singh, Jatinder Jit  Academic articles Journal of Business Ethics 03/2005

  • Artesania i disseny: les claus de l'èxit de l'empresa artesana = Artesanía y diseño: las claves del éxito de la empresa artesana = Artcrafts and design: The keys to successful craft company

    Montaña Matosas, Jordi;  Moll Mendoza, Isabel  Monographs 2005

  • Critical themes in electronic commerce research: A meta-analysis

    Wareham, Jonathan Douglas;  Zheng, Jack;  Straub, Detmar  Academic articles Journal of Information Technology 02/2005

  • Logistics-production, logistics-marketing and external integration: Their impact on performance

    Giménez Thomsen, Cristina;  Ventura, Eva  Academic articles International Journal of Operations & Production Management 01/2005

  • Disseny i innovació en packaging: cinc casos d'estudi

    Montaña Matosas, Jordi;  Moll Mendoza, Isabel  Monographs 2004

  • L'oferta local de seguretat ciutadana

    Torrecilla Gumbau, Carlos  PhD Theses 09/2004

  • Impacto del low cost en los precios hoteleros españoles

    Valls Giménez, José Francisco  Academic articles Papers de Turisme 06/2004

  • Segmenting the convenience and health trends in the British food market

    Shiu, E.;  Dawson, John A.;  Marshall, D.  Academic articles British Food Journal 03/2004

  • Disseny de producte: la gestió del disseny

    Montaña Matosas, Jordi;  Moll Mendoza, Isabel  Monographs 2003

  • Strategy and opportunism in European retail internationalization

    Dawson, John A.  Academic articles British Journal of Management 12/2001

  • Luces y sombras del márketing relacional. El caso del sector bancario

    Fainé Casas, Isidro;  Tornabell Carrio, Roberto  Other articles Harvard Deusto Márketing & Ventas 03/2001

  • La implementación del concepto de marketing: un estudio exploratorio en empresas españolas

    Gallucci Calabrese, Carlo-Maria;  Rivera Camino, Jaime  Academic articles Investigaciones Europeas de Dirección y Economía de la Empresa 01/1997

  • La imagen de marca de España

    Valls Giménez, José Francisco  Academic articles Información Comercial Española: Revista de Economía 10/1993

  • Posicionamiento: concepto, análisis y estrategias

    Cisneros Garrido, Guillermo  PhD Theses 01/1990

  • Impacto de los nuevos canales de comercialización turística

    Valls Giménez, José Francisco  Conferences FITUR 2012. Jornadas Técnicas AECIT

  • The empathic economy

    Montaña Matosas, Jordi  Conferences Design and Innovation: The empathic economy