The recent evolution in the practice of law and its new market demands bring about the necessity for law firms to understand their position within the sector and to be aware of their strategic options. The principal objective of this research is to establish a conceptual framework for strategic analysis which includes the elements and methodology necessary to tackle this task at both industry and firm level. Although the existing literature in this field emphasis the importance of a client centered approach and the optimization of resources, it doesn't delve deeply into the development of the tools which make it feasible to aid law firms to develop their resources according to the needs of the market. The first contribution of this research consists of the design of a model in which the application of the quality function deployment (QFD) principals integrate the client requirements with the resources of the organization, within the external and internal factors which influence the decision making process. Over the last two decades numerous empirical studies have appeared which validate the application of this methodology in the sphere of business strategy and support its suitability for the identification of market opportunities as well as the development of innovative strategies in changing environments. The empirical application of the proposed model, taking the legal sector in Catalonia as the level of analysis, has revealed the effectiveness of the QFD principals in identifying the strengths and weaknesses of the offer as well as its supporting resources. Indeed, the holistic vision of the results of this research contribute to the understanding of the structure of this sector from a previously unexplored prospective and also identify opportunities in order to increase market satisfaction and provide competitive advantages through quality

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Esteban Ferrer, Maria Jose

Análisis estratégico de la calidad en los servicios jurídicos. Aplicación del despliegue de la función de calidad (QFD) al estudio del sector de prestación de servicios jurídicos a empresas en Cataluña

01/2010
The recent evolution in the practice of law and its new market demands bring about the necessity for law firms to understand their position within the sector and to be aware of their strategic options. The principal objective of this research is to establish a conceptual framework for strategic analysis which includes the elements and methodology necessary to tackle this task at both industry and firm level. Although the existing literature in this field emphasis the importance of a client centered approach and the optimization of resources, it doesn't delve deeply into the development of the tools which make it feasible to aid law firms to develop their resources according to the needs of the market. The first contribution of this research consists of the design of a model in which the application of the quality function deployment (QFD) principals integrate the client requirements with the resources of the organization, within the external and internal factors which influence the decision making process. Over the last two decades numerous empirical studies have appeared which validate the application of this methodology in the sphere of business strategy and support its suitability for the identification of market opportunities as well as the development of innovative strategies in changing environments. The empirical application of the proposed model, taking the legal sector in Catalonia as the level of analysis, has revealed the effectiveness of the QFD principals in identifying the strengths and weaknesses of the offer as well as its supporting resources. Indeed, the holistic vision of the results of this research contribute to the understanding of the structure of this sector from a previously unexplored prospective and also identify opportunities in order to increase market satisfaction and provide competitive advantages through quality
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Análisis estratégico de la calidad en los servicios jurídicos. Aplicación del despliegue de la función de calidad (QFD) al estudio del sector de prestación de servicios jurídicos a empresas en Cataluña
Esteban Ferrer, Maria Jose
Universitat Ramon Llull (URL)

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