The paper deals about the impact of Corporate Social Responsability policies on the global image of a brand. The case of VOLVO is taken as a base of research in Spain and USA.

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Guzmán Garza, Francisco; Davis, Donna F.; Montaña Matosas, Jordi

Corporate social responsibility in global branding

The paper deals about the impact of Corporate Social Responsability policies on the global image of a brand. The case of VOLVO is taken as a base of research in Spain and USA.
Corporate social responsibility in global branding
Guzmán Garza, Francisco; Davis, Donna F.; Montaña Matosas, Jordi
2009 Cross Cultural Research Conference
Brighman Young University
Puerto Vallarta, México, 13/12/2009 - 16/12/2009

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