The creation of a social venture should involve the community that the nascent organization is trying to help. However, there are successful and innovative organizations operating in the developing world that started off with an idea from the West. These ventures challenge long- established norms and catalyze long-lasting change. On the journey from idea to venture, they face challenges to their legitimacy and are forced to employ push strategies to obtain traction. Our findings suggest the characteristics that these social ventures share, a stage model for their growth, and a generalizable vocabulary to describe the process by which they gain legitimacy.

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Lowe, Zev; Wareham, Jonathan

Design-driven social ventures: An alternative to the community-led approach

The creation of a social venture should involve the community that the nascent organization is trying to help. However, there are successful and innovative organizations operating in the developing world that started off with an idea from the West. These ventures challenge long- established norms and catalyze long-lasting change. On the journey from idea to venture, they face challenges to their legitimacy and are forced to employ push strategies to obtain traction. Our findings suggest the characteristics that these social ventures share, a stage model for their growth, and a generalizable vocabulary to describe the process by which they gain legitimacy.
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Design-driven social ventures: An alternative to the community-led approach
Lowe, Zev; Wareham, Jonathan
2011 Academy of Management Annual Meeting
Academy of Management (AOM)
Briarcliff Manor (United States of America), 12/08/2011 - 16/08/2011

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