Recent research has produced concern about incongruence (the gap between conveyed and actual decision rationale) in strategic opportunity evaluation. Such incongruence can lead to inefficient decision-making, ineffective learning and will subsequently have performance implications in the entrepreneurial process. In this article we build on cognitive theory to investigate individual differences in opportunity-related decisions incongruence.

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Thiel, Jana; Kim, Sung Min; Brinckmann, Jan

Developing entrepreneurial expertise: Cognitive entrenchment and decision incongruence

01/2014
Recent research has produced concern about incongruence (the gap between conveyed and actual decision rationale) in strategic opportunity evaluation. Such incongruence can lead to inefficient decision-making, ineffective learning and will subsequently have performance implications in the entrepreneurial process. In this article we build on cognitive theory to investigate individual differences in opportunity-related decisions incongruence.
Developing entrepreneurial expertise: Cognitive entrenchment and decision incongruence
Thiel, Jana; Kim, Sung Min; Brinckmann, Jan
Academy of Management Proceedings
Nº 2014, 01/2014, p. 1251 - 1256

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