This paper examines the employees' reactions to the Corporate Social Responsibility (CSR) programs at the attitudinal level. The results presented are drawn from an in-depth study of two Chilean construction firms that have well-established CSR programs. Grounded theory was applied to the data, prior to the construction of the conceptual framework. The analysis shows that the implementation of CSR programs generates two types of attitudes in employees: attitudes towards the organization and attitudes towards society. These two broad types of attitudes can then be broken down into four different categories: acceptance of the new role of the organization, identification with the organization, importance attached to the work performed and a sense of social justice. In turn, each of these categories is a grouping of many different concepts, some of which have at first sight little to do with CSR. Finally, the analysis reveals an attitudinal employee typology that can be established following the implementation of CSR programs: the committed worker, the indifferent worker and the dissident worker.

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Rodrigo Ramírez, Pablo; Arenas Vives, Daniel

Do employees care about CSR? A typology of employees according to their attitudes

12/2008
This paper examines the employees' reactions to the Corporate Social Responsibility (CSR) programs at the attitudinal level. The results presented are drawn from an in-depth study of two Chilean construction firms that have well-established CSR programs. Grounded theory was applied to the data, prior to the construction of the conceptual framework. The analysis shows that the implementation of CSR programs generates two types of attitudes in employees: attitudes towards the organization and attitudes towards society. These two broad types of attitudes can then be broken down into four different categories: acceptance of the new role of the organization, identification with the organization, importance attached to the work performed and a sense of social justice. In turn, each of these categories is a grouping of many different concepts, some of which have at first sight little to do with CSR. Finally, the analysis reveals an attitudinal employee typology that can be established following the implementation of CSR programs: the committed worker, the indifferent worker and the dissident worker.
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Do employees care about CSR? A typology of employees according to their attitudes
Rodrigo Ramírez, Pablo; Arenas Vives, Daniel
Journal of Business Ethics
Vol. 83, nº 2, 12/2008, p. 265 - 283

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