Have you ever wondered why we overvalue products we've had to assemble ourselves? And why do judges make decisions based on intuition rather than deliberation more often than they think? Decision making is a complex process that involves evaluating situations, considering alternatives and making choices. People are constantly called upon to make decisions in their everyday personal and professional lives. How can managers, executives, judges, lawyers and consumers improve their decision-making processes? This year's ESADE Research Day, to be held at ESADEFORUM on April 5, will focus on experimental research and decision-making. The event will bring together leading international speakers and ESADE researchers to discuss recent developments and future challenges in the areas of decision making, behavioral economics, consumer behavior and the psychology of decisions. The event will feature high-profile speakers such as Michael Norton, Harold M. Brierley Professor at Harvard Business School and a leading expert on consumer behavior and decision making. Author of the bestseller Happy Money: The Science of Happier Spending, Prof. Norton is a renowned expert in the field of behavioral economics. His focus is on the psychology of investment: How investing time, labor and money impacts how people come to value things, from products to people. For example, he demonstrated that people value products far beyond their market price when they assemble those products themselves - this is known as the "IKEA effect." Prof. Norton's TED talk How to Buy Happiness has been viewed more than 3 million times.  Also with a background in psychology and expertise in experimental research - but applied to the world of law - Jeffrey Rachlinski, Henry Allen Mark Professor of Law at Cornell Law School, will be the other guest speaker at ESADE Research Day. A pioneer in offering new perspectives on the influence of human psychology on judicial decision-making, Prof. Rachlinski has studied thousands of US judges in order to determine whether they make rational decisions or let intuition and biases guide them. "Judges, it seems, are human. Like the rest of us, their judgment is affected by cognitive illusions that can produce systematic errors in judgment," he points out. ESADE's faculty also includes leading professors who deal with decision-making and experimental research. From Marketing to AI, faculty members such as Marco Bertini and Núria Agell have long studied how managers and consumers set prices, select products and make many other decisions, not only in the marketplace but also in company headquarters. Many of the new faculty members who have joined ESADE in the past few years have a special focus on experimental researchMany of the new faculty members who have joined ESADE in the past few years have a special focus on experimental research. One example is Bart de Langhe, who will also speak at ESADE Research Day. Anna Bayona and Pedro Rey, the latest from Barcelona GSE, will be joining him to offer their insights and experience. The event is open to professors, executives, researchers and other professionals interested in the latest breakthroughs in experimental research and decision making applied to management and law.Register now for the ESADE Research Day

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Experimental research and decision making: the core of ESADE Research Day 2018

05/2018

Have you ever wondered why we overvalue products we've had to assemble ourselves? And why do judges make decisions based on intuition rather than deliberation more often than they think? Decision making is a complex process that involves evaluating situations, considering alternatives and making choices. People are constantly called upon to make decisions in their everyday personal and professional lives. How can managers, executives, judges, lawyers and consumers improve their decision-making processes?


This year's ESADE Research Day, to be held at ESADEFORUM on April 5, will focus on experimental research and decision-making. The event will bring together leading international speakers and ESADE researchers to discuss recent developments and future challenges in the areas of decision making, behavioral economics, consumer behavior and the psychology of decisions.


The event will feature high-profile speakers such as Michael Norton, Harold M. Brierley Professor at Harvard Business School and a leading expert on consumer behavior and decision making. Author of the bestseller Happy Money: The Science of Happier Spending, Prof. Norton is a renowned expert in the field of behavioral economics. His focus is on the psychology of investment: How investing time, labor and money impacts how people come to value things, from products to people. For example, he demonstrated that people value products far beyond their market price when they assemble those products themselves - this is known as the "IKEA effect." Prof. Norton's TED talk How to Buy Happiness has been viewed more than 3 million times. 



Also with a background in psychology and expertise in experimental research - but applied to the world of law - Jeffrey Rachlinski, Henry Allen Mark Professor of Law at Cornell Law School, will be the other guest speaker at ESADE Research Day. A pioneer in offering new perspectives on the influence of human psychology on judicial decision-making, Prof. Rachlinski has studied thousands of US judges in order to determine whether they make rational decisions or let intuition and biases guide them. "Judges, it seems, are human. Like the rest of us, their judgment is affected by cognitive illusions that can produce systematic errors in judgment," he points out.


ESADE's faculty also includes leading professors who deal with decision-making and experimental research. From Marketing to AI, faculty members such as Marco Bertini and Núria Agell have long studied how managers and consumers set prices, select products and make many other decisions, not only in the marketplace but also in company headquarters.


Many of the new faculty members who have joined ESADE in the past few years have a special focus on experimental research


Many of the new faculty members who have joined ESADE in the past few years have a special focus on experimental research. One example is Bart de Langhe, who will also speak at ESADE Research Day. Anna Bayona and Pedro Rey, the latest from Barcelona GSE, will be joining him to offer their insights and experience.


The event is open to professors, executives, researchers and other professionals interested in the latest breakthroughs in experimental research and decision making applied to management and law.


Register now for the ESADE Research Day

Back to home