This article investigates Gram Vikas' innovative social entrepreneurial approach to sustainable rural development through its 'Water and Sanitation Programme'. We explore its key innovation of 100% inclusion and the process of creating democratic, self-governing management systems. This allows us to demonstrate how a social enterprise contributes to the United Nations Millennium Goals of improving health, empowering women and breaking the vicious circle of poverty, and ultimately, and to realizing their vision of "an equitable and sustainable society where people live in peace with dignity". We also discuss the management challenges that the organization faces in the area of finance, personnel management and scaling up.

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Pless, Nicola; Jenny, Appel

In pursuit of dignity and social justice: Changing lives through 100 percent inclusion - How Gram Vikas fosters sustainable rural development

12/2012
This article investigates Gram Vikas' innovative social entrepreneurial approach to sustainable rural development through its 'Water and Sanitation Programme'. We explore its key innovation of 100% inclusion and the process of creating democratic, self-governing management systems. This allows us to demonstrate how a social enterprise contributes to the United Nations Millennium Goals of improving health, empowering women and breaking the vicious circle of poverty, and ultimately, and to realizing their vision of "an equitable and sustainable society where people live in peace with dignity". We also discuss the management challenges that the organization faces in the area of finance, personnel management and scaling up.
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In pursuit of dignity and social justice: Changing lives through 100 percent inclusion - How Gram Vikas fosters sustainable rural development
Pless, Nicola; Jenny, Appel
Journal of Business Ethics
Vol. 111, n 3, 12/2012, p. 389 - 411

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