The growing influence of artificial intelligence in many areas of our daily life -and especially its future potential- is on everyone's lips. But how far will this revolution go? Luis Vives, Associate Dean of ESADE's Full-Time MBA, believes that very few sectors will be left out of the disruptive change that the advances in artificial intelligence will bring. "In a world with a huge amount of available data, the ability to analyze and combine such data, through advances in natural language processing and machine learning, will make artificial intelligence applications increasingly useful for consumers and companies," says Prof. Vives in an article published in Harvard Deusto Business Review. First of all, however, Prof. Vives points out that it is necessary to differentiate between weak artificial intelligence, which is used by devices such as a mobile phones to recognize voices and perform tasks ordered by the user, and strong artificial intelligence, which incorporates the ability to learn or find solutions to unknown tasks -in other words, "the ability to overcome humans in cognitive tasks." Once strong artificial intelligence has been developed, the only limit is our ability to manage and implement it and, especially, our imagination when it comes to creating applications. Once strong artificial intelligence has been developed, the only limit is our ability to manage and implement it and, especially, our imagination Although the debate on the implications of artificial intelligence has generated many unrealistic expectations, Prof. Vives reviews examples of how this technology is already affecting and has the potential to revolutionize sectors that were previously considered out of its reach:RetailThis is one of the sectors that has put the most effort into tapping the potential of artificial intelligence. For example, Olay -brand owned by Procter & Gamble- uses artificial intelligence in an application that, through selfies, advises users on which cream is most suitable for their skin. In the future, data uploaded to Facebook, Google and Amazon will allow brands to "predict our needs and generate a personalized offer," predicts Prof. Vives. EducationA classroom is not the first place where one would expect to see the impact of artificial intelligence. However, numerous initiatives indicate the opposite. Artificial intelligence has been used to automatically track the each student's progress and offer customized learning plans that are more effective than the current ones. As an example, the Chinese company Liulishuo has developed an artificial-intelligence-based English teacher that has demonstrated the ability to reduce the time required to learn the language to one third. FinanceThe financial sector is already experiencing the changes artificial intelligence will bring about. In 2017, JP Morgan launched a system called LOXM that executes transactions much more efficiently than traditional methods of buying and selling. Companies like Aidyia Limited now offer investment funds that are fully managed by algorithms, and Amadeus Investment Partners is working on a learning system capable of predicting market conditions based on the analysis of thousands of articles published daily. LegalLaw firms also seem immune to artificial intelligence, but they're not. In late 2015, a 19-year-old British entrepreneur named Joshua Browder launched an assistant capable of appealing traffic tickets with a high percentage of success and adapting to the legislation of each municipality. As of July 2017, the system had saved an estimated $9.3 million by appealing 375,000 fines. However, the analysis of existing jurisprudence is perhaps the field of law that presents the most potential for artificial intelligence. A 19-year-old British entrepreneur named Joshua Browder launched an assistant capable of appealing traffic tickets with a high percentage of success FarmingThe race to find useful applications for artificial intelligence is also being fought in the world of agriculture. A few months ago, John Deere bought a start-up specialized in using deep learning to help manage livestock or crops and detect weeds. Another example is Resson, a start-up belonging to the Monsanto group, which has developed algorithms that can detect and classify pests and diseases more accurately than a trained human. "The conclusion is that, in the near future, artificial intelligence will be essential in the business world," says Prof. Vives, before noting that this new technology "will not replace managers." However, citing MIT Professors Erik Brynjolfsson and Andrew McAfee, he notes that "managers who use artificial intelligence will replace those who are not able to take advantage of the possibilities that it offers."

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Is artificial intelligence going to disrupt every business?

04/2018

The growing influence of artificial intelligence in many areas of our daily life -and especially its future potential- is on everyone's lips. But how far will this revolution go? Luis Vives, Associate Dean of ESADE's Full-Time MBA, believes that very few sectors will be left out of the disruptive change that the advances in artificial intelligence will bring.


"In a world with a huge amount of available data, the ability to analyze and combine such data, through advances in natural language processing and machine learning, will make artificial intelligence applications increasingly useful for consumers and companies," says Prof. Vives in an article published in Harvard Deusto Business Review.


First of all, however, Prof. Vives points out that it is necessary to differentiate between weak artificial intelligence, which is used by devices such as a mobile phones to recognize voices and perform tasks ordered by the user, and strong artificial intelligence, which incorporates the ability to learn or find solutions to unknown tasks -in other words, "the ability to overcome humans in cognitive tasks."


Once strong artificial intelligence has been developed, the only limit is our ability to manage and implement it and, especially, our imagination when it comes to creating applications.


Once strong artificial intelligence has been developed, the only limit is our ability to manage and implement it and, especially, our imagination


Although the debate on the implications of artificial intelligence has generated many unrealistic expectations, Prof. Vives reviews examples of how this technology is already affecting and has the potential to revolutionize sectors that were previously considered out of its reach:


Retail


This is one of the sectors that has put the most effort into tapping the potential of artificial intelligence. For example, Olay -brand owned by Procter & Gamble- uses artificial intelligence in an application that, through selfies, advises users on which cream is most suitable for their skin. In the future, data uploaded to Facebook, Google and Amazon will allow brands to "predict our needs and generate a personalized offer," predicts Prof. Vives.


Education


A classroom is not the first place where one would expect to see the impact of artificial intelligence. However, numerous initiatives indicate the opposite. Artificial intelligence has been used to automatically track the each student's progress and offer customized learning plans that are more effective than the current ones. As an example, the Chinese company Liulishuo has developed an artificial-intelligence-based English teacher that has demonstrated the ability to reduce the time required to learn the language to one third.




Finance


The financial sector is already experiencing the changes artificial intelligence will bring about. In 2017, JP Morgan launched a system called LOXM that executes transactions much more efficiently than traditional methods of buying and selling. Companies like Aidyia Limited now offer investment funds that are fully managed by algorithms, and Amadeus Investment Partners is working on a learning system capable of predicting market conditions based on the analysis of thousands of articles published daily.


Legal


Law firms also seem immune to artificial intelligence, but they're not. In late 2015, a 19-year-old British entrepreneur named Joshua Browder launched an assistant capable of appealing traffic tickets with a high percentage of success and adapting to the legislation of each municipality. As of July 2017, the system had saved an estimated $9.3 million by appealing 375,000 fines. However, the analysis of existing jurisprudence is perhaps the field of law that presents the most potential for artificial intelligence.


A 19-year-old British entrepreneur named Joshua Browder launched an assistant capable of appealing traffic tickets with a high percentage of success


Farming


The race to find useful applications for artificial intelligence is also being fought in the world of agriculture. A few months ago, John Deere bought a start-up specialized in using deep learning to help manage livestock or crops and detect weeds. Another example is Resson, a start-up belonging to the Monsanto group, which has developed algorithms that can detect and classify pests and diseases more accurately than a trained human.


"The conclusion is that, in the near future, artificial intelligence will be essential in the business world," says Prof. Vives, before noting that this new technology "will not replace managers." However, citing MIT Professors Erik Brynjolfsson and Andrew McAfee, he notes that "managers who use artificial intelligence will replace those who are not able to take advantage of the possibilities that it offers."

More Knowledge
Inteligencia artificial en los negocios
Almirall Mezquita, Esteve; Nez Letamienda, Laura; Vives De Prada, Luis; Oliver , Nuria
Harvard Deusto Business Review
N 274, 01/2018, p. 42 - 51
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