In the key note "Managing Beyond Profit" I addressed the questions whether social responsibility is a fashion fad or there to stay and whether a paradigm shift is needed in German management science or not. Drawing on different studies, statistics and CEO opinions I concluded (1) that CSR is a topic that will even rise in importance over the next decades, and (2) that management science does not require a paradigm shift, but needs to allow for paradigm plurality in order to develop the best possible approaches for business managers and leaders to provide academic knowledge to help them resolve the pressing social problems locally and globally.

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Schaltegger, Stefan; Werner, Gtz; Pless, Nicola

Key note address: Managing beyond profit

In the key note "Managing Beyond Profit" I addressed the questions whether social responsibility is a fashion fad or there to stay and whether a paradigm shift is needed in German management science or not. Drawing on different studies, statistics and CEO opinions I concluded (1) that CSR is a topic that will even rise in importance over the next decades, and (2) that management science does not require a paradigm shift, but needs to allow for paradigm plurality in order to develop the best possible approaches for business managers and leaders to provide academic knowledge to help them resolve the pressing social problems locally and globally.
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Key note address: Managing beyond profit
Schaltegger, Stefan; Werner, Gtz; Pless, Nicola
75th Annual Congress of the German Academic Association for Business Research (VHB 2013)
Universitt Wrzburg
Wrzburg (Germany), 23/05/2013 - 25/05/2013

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