This is a chapter about Customer experience in retailing. The book is digitally produced (ePub system) with the collaboration of different authors, and it is free to download: http://www.thecustomerexperience.es/ This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License

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Martínez Ribes, Lluís

La experiencia del cliente desde el punto de vista del retail

2012
This is a chapter about Customer experience in retailing. The book is digitally produced (ePub system) with the collaboration of different authors, and it is free to download: http://www.thecustomerexperience.es/ This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
La experiencia del cliente desde el punto de vista del retail
Martínez Ribes, Lluís
In Customer Experience. Una visión multidimensional del marketing de experiencias
José Ignacio Ruíz (ed.)
Madrid: CEMbook, 2012
p. 56 - 66

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