The process of re-discovering rhetoric has been going on in some academic fields and in some scientific communities since the middle of the 20th century and now constitutes an approach that is more and more widely recognized. It is associated with important changes in contemporary ways of thinking and has far reaching theoretical and practical consequence

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Bonet Guinó, Eduard; Jensen, Hans Sigaard; Sauquet Rovira, Alfons

Re discovering rethoric, re-thinking management

2011
The process of re-discovering rhetoric has been going on in some academic fields and in some scientific communities since the middle of the 20th century and now constitutes an approach that is more and more widely recognized. It is associated with important changes in contemporary ways of thinking and has far reaching theoretical and practical consequence
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Re discovering rethoric, re-thinking management
Bonet Guinó, Eduard; Jensen, Hans Sigaard; Sauquet Rovira, Alfons
In Second conference on rhetoric and narratives in management research: Management and persuasion
Barcelona (Spain): ESADE, 2011
p. 15 - 30

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