The conferences on Rhetoric and Narratives in Management Research, which are held at ESADE (Barcelona) constitute a series of academic events with the aim of improving the understanding of rhetoric and narratives in management and management research; promoting a humanistic education in management; promoting democratic and participative views in organizations; emphasizing the creative, poetic and ethical aspects of management; offering a forum for discussion and encounters; fostering the creation of academic networks and enjoy friendship in academic life. The most important contributions presented at the Second Conference in 2007, have been reworked in-depth by the authors and reframed as book chapters. For practical reasons the chapters were distributed into two similar and complementary books; one of them, with the title Proceedings of the Conference, published by ESADE (2010) and the other constitutes the present volume, Management and Persuasion. Both of them include theoretical and empirical studies and offer a wide range of views on developments in the area of meanings and persuasion in managerial theories and practices.

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Bonet Guinó, Eduard; Czarniawska, Barbara; McCloskey, Deirdre; Jensen, Hans Sigaard

Second conference on rhetoric and narratives in management research: Management and persuasion

02/2011
The conferences on Rhetoric and Narratives in Management Research, which are held at ESADE (Barcelona) constitute a series of academic events with the aim of improving the understanding of rhetoric and narratives in management and management research; promoting a humanistic education in management; promoting democratic and participative views in organizations; emphasizing the creative, poetic and ethical aspects of management; offering a forum for discussion and encounters; fostering the creation of academic networks and enjoy friendship in academic life. The most important contributions presented at the Second Conference in 2007, have been reworked in-depth by the authors and reframed as book chapters. For practical reasons the chapters were distributed into two similar and complementary books; one of them, with the title Proceedings of the Conference, published by ESADE (2010) and the other constitutes the present volume, Management and Persuasion. Both of them include theoretical and empirical studies and offer a wide range of views on developments in the area of meanings and persuasion in managerial theories and practices.
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Second conference on rhetoric and narratives in management research: Management and persuasion
Bonet Guinó, Eduard; Czarniawska, Barbara; McCloskey, Deirdre; Jensen, Hans Sigaard
Barcelona (Spain): ESADE, 02/2011
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