This dissertation applies a micro-strategic perspective to the phenomenon of integrating sustainability into business practices. It is the result of a 3-year single case study of a corporate sustainability programme, through its different stages of development from formation to business integration. The company is a Denmark-based, global healthcare corporation, which in 2007 launched an ambitious sustainability programme; "Action for Health". The programme works with non-profit partners in emerging markets, to improve healthcare related to the company's main business areas.

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Johansen, Christina Berg

Sustainability-as-practice. A case study of managers'micro-strategic work to integrate sustainability with business practices in a healthcare multinational

06/2012
itemDefault This dissertation applies a micro-strategic perspective to the phenomenon of integrating sustainability into business practices. It is the result of a 3-year single case study of a corporate sustainability programme, through its different stages of development from formation to business integration. The company is a Denmark-based, global healthcare corporation, which in 2007 launched an ambitious sustainability programme; "Action for Health". The programme works with non-profit partners in emerging markets, to improve healthcare related to the company's main business areas.
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Sustainability-as-practice. A case study of managers'micro-strategic work to integrate sustainability with business practices in a healthcare multinational
Johansen, Christina Berg
Universitat Ramon Llull (URL). ESADE

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