This study analyzes three case studies of entrepreneurs. The research focuses on entrepreneurial activity, as the entrepreneurs. The research focuses on entrepreneurial activity, as the entrepreneurs' lack of previous experience may help to detect a greater spectrum of topics and a deeper understanding of how economic agents deal with sense making and persuasion. The cases focus on three main topics: the entrepreneur's experiences, the use of narratives and the use of rethorical argument.

ESADE

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Barrull Melcior, Xavier; Bonet Guin, Eduard; Bieto Caubet, Eugnia

The entrepreneur as persuader. Rethoric and narratives in entrepreneurship: Three case studies

2011
This study analyzes three case studies of entrepreneurs. The research focuses on entrepreneurial activity, as the entrepreneurs. The research focuses on entrepreneurial activity, as the entrepreneurs' lack of previous experience may help to detect a greater spectrum of topics and a deeper understanding of how economic agents deal with sense making and persuasion. The cases focus on three main topics: the entrepreneur's experiences, the use of narratives and the use of rethorical argument.
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The entrepreneur as persuader. Rethoric and narratives in entrepreneurship: Three case studies
Barrull Melcior, Xavier; Bonet Guin, Eduard; Bieto Caubet, Eugnia
In Second conference on rhetoric and narratives in management research: Proceedings
Barcelona (Spain): ESADE, 2011
p. 165 - 178

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