When protesters became a social movement that improved the lives of the unemployed Despite their initial success in mobilizing people, social movements often fail to sustain momentum and end up going from indignation to resignation. How can people move from the exuberance of the protest to the dull and ordinary everyday work necessary to produce sustainable change? ESADE Visiting Professor Ignasi Martí and his colleagues at IAE Business School in Argentina answer this question in an article published in the journal Organization Studies. "Our research looks at a story of resistance," says Prof. Martí. "We travelled to a poor district in Greater Buenos Aires to analyze Cooperativa La Juanita, a successful cooperative that was created out of a picket movement by people who had been unemployed for a long time." The cooperative was officially founded in 2001, but its origins date back to 1995, when a group of neighbors gathered in La Matanza's main square to complain about their gas expenses and electricity bills. They couldn't afford the bills because they were unemployed due to a set of 'hard-core' neoliberal policies that had been implemented by the Argentinian government. A picket movement that transformed the neighborhood Their story of resistance began locally, with neighbors working together to find solutions to a very specific problem: how to afford their gas and electricity bills. Unlike most social movements, this story proves that local communities and activists can not only sustain momentum but also transform a neighborhood and improve the lives of the unemployed. "Neighbors joined forces with other people suffering the consequences of unemployment and their actions, protests and reach became first national and then global," says Prof. Martí. "Finally, the movement devolved to the neighborhood to engage in what we term mundane and everyday politics." Mundane and everyday politics are concrete, local practices and interventions that are embedded in a territory. In the case of La Juanita, this territory was the neighborhood. A story of political resistance The people gathered in La Matanza's square organized the Unemployed Workers Movement (MTD) and adopted the roadblock as their primary mode of protest. Facing mounting protests, the national government attempted to mitigate the conflict with picketers by distributing subsidies through local governments. The movement rejected the plans and benefits offered by the government - they viewed these packages as a way to perpetuate their condition of unemployment and dependence on the state's assistentialism and clientelism. "Why should the government have to give me anything when I have two hands, a head and a body to work? They should give jobs, not 150 pesos," said Marta, a member of MTD. "The refusal of such benefits represented a conscious break from other picketers organizations. It was accompanied by a move back to the neighborhood, where social activists started to engage in resistance efforts against existing pressures to silence and dominate them," says Prof. Martí. In September 2001, the group turned an abandoned building into its own school and created a cooperative intended to contribute to the school's self-sustainability through three productive ventures: a bakery, a textile workshop and a serigraph workshop. Local practices and interventions Despite strong political pressures, people in La Juanita sustained their efforts over time. "In their resistance, we observed how they constructed a neighborhood-centred alternative in which closeness and proximity became the keys to transformative politics in the long run," says Prof. Martí. The study helps to explain how - under conditions of fragility and adversity - different and more sustainable forms of togetherness are built. "Drawing on our field work in Buenos Aires, we suggest that there are other mechanisms and local practices to advance change." Among the local practices and interventions at the core of La Juanita's mobilization and sustained social change, the study highlights four important sets of activities: 1. The effort to re-create social ties that were broken during the crisis, when people felt and experienced a sense of being left alone to cope with their own lot. 2. The development of new forms of labor coordination and solidarity among the workers and members of the cooperative, as well as with their neighbors in need. Such forms are of a more horizontal and democratic nature than those used previously and are aimed at breaking with the dominant individualism. 3. The effort to build a new collective identity rooted in their resistance to accepting relations of dependence (and clientelism) with the government and unions and claiming their dignity as workers. 4. The normalization of the territory, aimed at transforming a rather abandoned, marginalized and stigmatized neighborhood into one where normal "stuff" happens, including formal education and access to basic banking services. "Our findings in La Juanita show that the materiality of embraced places, face-to-face networks, and even physical symbols help to explain the kind of sustained collaboration we found in the cooperative. These findings re-illuminate the importance of the role of material resources as a condition for bringing together the members of the movement and eliciting lasting communication and cooperation," concludes Prof. Martí.

ESADE

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The power of the masses: how to resist political domination

11/2017

When protesters became a social movement that improved the lives of the unemployed


Despite their initial success in mobilizing people, social movements often fail to sustain momentum and end up going from indignation to resignation. How can people move from the exuberance of the protest to the dull and ordinary everyday work necessary to produce sustainable change? ESADE Visiting Professor Ignasi Martí and his colleagues at IAE Business School in Argentina answer this question in an article published in the journal Organization Studies.


"Our research looks at a story of resistance," says Prof. Martí. "We travelled to a poor district in Greater Buenos Aires to analyze Cooperativa La Juanita, a successful cooperative that was created out of a picket movement by people who had been unemployed for a long time."


The cooperative was officially founded in 2001, but its origins date back to 1995, when a group of neighbors gathered in La Matanza's main square to complain about their gas expenses and electricity bills. They couldn't afford the bills because they were unemployed due to a set of 'hard-core' neoliberal policies that had been implemented by the Argentinian government.


A picket movement that transformed the neighborhood


Their story of resistance began locally, with neighbors working together to find solutions to a very specific problem: how to afford their gas and electricity bills. Unlike most social movements, this story proves that local communities and activists can not only sustain momentum but also transform a neighborhood and improve the lives of the unemployed.

"Neighbors joined forces with other people suffering the consequences of unemployment and their actions, protests and reach became first national and then global," says Prof. Martí. "Finally, the movement devolved to the neighborhood to engage in what we term mundane and everyday politics."


Mundane and everyday politics are concrete, local practices and interventions that are embedded in a territory. In the case of La Juanita, this territory was the neighborhood.


A story of political resistance


The people gathered in La Matanza's square organized the Unemployed Workers Movement (MTD) and adopted the roadblock as their primary mode of protest. Facing mounting protests, the national government attempted to mitigate the conflict with picketers by distributing subsidies through local governments.


The movement rejected the plans and benefits offered by the government - they viewed these packages as a way to perpetuate their condition of unemployment and dependence on the state's assistentialism and clientelism. "Why should the government have to give me anything when I have two hands, a head and a body to work? They should give jobs, not 150 pesos," said Marta, a member of MTD.


"The refusal of such benefits represented a conscious break from other picketers organizations. It was accompanied by a move back to the neighborhood, where social activists started to engage in resistance efforts against existing pressures to silence and dominate them," says Prof. Martí.


In September 2001, the group turned an abandoned building into its own school and created a cooperative intended to contribute to the school's self-sustainability through three productive ventures: a bakery, a textile workshop and a serigraph workshop.


Local practices and interventions


Despite strong political pressures, people in La Juanita sustained their efforts over time. "In their resistance, we observed how they constructed a neighborhood-centred alternative in which closeness and proximity became the keys to transformative politics in the long run," says Prof. Martí.


The study helps to explain how - under conditions of fragility and adversity - different and more sustainable forms of togetherness are built. "Drawing on our field work in Buenos Aires, we suggest that there are other mechanisms and local practices to advance change."


Among the local practices and interventions at the core of La Juanita's mobilization and sustained social change, the study highlights four important sets of activities:


1. The effort to re-create social ties that were broken during the crisis, when people felt and experienced a sense of being left alone to cope with their own lot.


2. The development of new forms of labor coordination and solidarity among the workers and members of the cooperative, as well as with their neighbors in need. Such forms are of a more horizontal and democratic nature than those used previously and are aimed at breaking with the dominant individualism.


3. The effort to build a new collective identity rooted in their resistance to accepting relations of dependence (and clientelism) with the government and unions and claiming their dignity as workers.


4. The normalization of the territory, aimed at transforming a rather abandoned, marginalized and stigmatized neighborhood into one where normal "stuff" happens, including formal education and access to basic banking services.


"Our findings in La Juanita show that the materiality of embraced places, face-to-face networks, and even physical symbols help to explain the kind of sustained collaboration we found in the cooperative. These findings re-illuminate the importance of the role of material resources as a condition for bringing together the members of the movement and eliciting lasting communication and cooperation," concludes Prof. Martí.

More Knowledge
Mundane and everyday politics for and from the neighborhood
Fernández , Pablo D.; Martí Lanuza, Ignasi; Farchi , Tomás
Organization Studies
Vol. 38, nº 2, 02/2017, p. 201 - 223
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